What are "RSS" or "XML" feeds?
A feed is a way for websites to both publish and automatically deliver fresh content to interested subscribers.
Feeds give website authors the ability to make their content available to computer applications beyond the web browser. For example, our feed allow subscribers to receive automatic updates when new products are added to the Find Me A Gift website without cluttering up their e-mail inboxes and without having to monitor our website each day.
This is done through a computer desktop or web-based application called a feed reader. These applications allow the subscriber to read specially formatted content from each of their subscribed feeds whenever the feed is updated.
The most popular feed formats are named "RSS" (which stands for Really Simple Syndication) and "Atom". These formats are specially formatted "XML" documents.